ARTICLE HIGHLIGHTS

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THE ART OF THE BRANDED EXPERIENCE

Deepend Group's Chief Executive Matt Griffin talks to highly regarded Marketer, Nick Baker, about what success looks like at Red Balloon.

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The Experience Barcode

Deepend Strategic Planner, Kim Verbrugghe, looks at a unique means for brands to create moments that cut though the clutter.

The Mona Effect
 

Strategy Director, Jennifer Tucker and MONA’s Web Manager, Eleanor Robb, discuss how the experience at MONA is winning hearts and minds.

From Experience to Transformation

Matt Whale, Managing Director of innovation consultancy How To Impact, looks at the next evolution of the Experience Economy and how innovation platforms can help deliver ‘change’ for transformation-driven consumers.

How's the serenity?
 

David McGowan, Managing Director of Nomad, explores how we can use personal data and digital activity to enhance experiences and our connection with nature.


Improving the Online Travel Experience

Design Director, Noel Smetanig, and his take on what makes for a great travel experience online.