Sustainable Social Impact

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Chris Crammond

Chris Crammond

Managing Partner
DIGITAL TRANSFORMATION
I genuinely love what I do. There is something uniquely satisfying in the successful merging of Design and Technology disciplines to drive real and quantifiable change.

Chris is the Managing Partner of the Deepend Group in Sydney. Having joined Deepend in its infancy, he’s fulfilled a variety of strategic account service positions including Client Services Director and Group Business Director and Managing Director.

With a degree in Commerce at UNSW, and more recently an MBA from the AGSM in Sydney, Chris initially spent several years in traditional Advertising, working for FCB in Japan on Chrysler Jeep and finally in Singapore, managing Mercedes-Benz pan-regional media spend across Asia.

He has played a pivotal role in shaping larger scale initiatives for clients across the Group including work for Lion Nathan, P&O, Nokia and Unilever. He has handled projects end-to-end, from strategic inception through to delivery and post campaign metrics analysis.

His knowledge of the current business landscape, also sees him bring a keen attention to detail when looking to integrate online ventures with more traditional offline businesses.

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