Launching a national icon to the world
Drive excitement, awareness and bookings for Australia’s $1.5 billion new premier convention, exhibition and entertainment precinct – all over a 12-month period to launch, navigating limited access to the venue and managing a vast, complex stakeholder network.
ICC Sydney and HWBK crafted and delivered a channel agnostic, phased integrated communications program designed to unite stakeholders across key story platforms aligned with ICC Sydney’s objectives – from innovation and economic impact, to entertainment and food & beverage.
From Ken Maher, lead architect for ICC Sydney, and Lieven Bertels, Sydney Festival Director, to Brad Krauskopf, Founder of Hub Australia, and NSW Premier, Mike Baird, we bolstered the credibility and impact of Sydney Views by leveraging its strong ties to thought leaders across the city and nation.
Social media, digital content, event and publishing support helped build the communications ecosystem and engagement, allowing compelling stories to be told across channels and devices.
Spike campaigns were also used to amplify peak moments, including ICC Sydney’s Test Event series featuring a glittering Showcase Dinner for 2,000 people, an official opening with former NSW Premier, Mike Baird, and the precinct’s first public concert with world-famous musician Keith Urban.