Use a fully integrated strategic campaign to drive excitement and engagementt for a first world launch.
Launch SEA LIFE Sydney Aquarium’s (SLSA) world-first Penguin Expedition attraction, driving mass awareness, social buzz and visitation while strategically re-engaging Sydneysiders.
We created SLSA’s first ever fully integrated campaign harnessing strategic media relations, influencer engagement and social media activations to build excitement across channels and create momentum from announcement to launch.
Key milestones, including the penguin arrivals, were leveraged with a strong media office delivering consistent traction over time. A focused influence engagement program and launch events brought the exhibit to life and helped add reach, depth and frequency to the campaign.
As part of the social strategy, SLSA’s first Facebook Live showcased the arrival of Sydney’s first penguins and created unprecedented social interaction for the brand. Alongside this, a targeted Facebook-led campaign to find NSW’s biggest young penguin fans engaged SLSA’s heartland – local families.