In 2015, Edwina (Eddie) joined the Deepend Group and History Will Be Kind (HWBK) to help drive the evolution of the business’ communications offering, with a focus on developing high impact strategies that address key business challenges and connect the dots between technology, innovation and communications.
With a decade of experience across sectors, including Technology, Food and Beverage, FMCG, Health, Travel and Tourism, Lifestyle and Entertainment, she is a dual Cannes Lion winner, and was recognised in the B&T 30 Under 30 for Public Relations in 2018.
As a key lead at HWBK, she is proud to have seen the team awarded 2019 Boutique Agency of the Year by PR Asia, AdNews 2017 PR Agency of the Year, PR Agency of the Year 2016 & 2017 (Mid-Size) in the CommsCon Awards, alongside being shortlisted as Mumbrella 2017 Agency of the Year, AdNews 2016 Small Agency of the Year, B&T Awards Emerging Agency of the Year 2016 and PRIA National Awards Highly Commended Medium Consultancy of the Year 2016.
Eddie brings together creativity with strategy to craft high-impact, integrated communications programmes and experiences across channels. She is highly skilled across disciplines – from strategy, messaging and issues planning, to earned media, influencer, social and digital executions, training and mentorship, insights, best practice reporting and product and service development.
Her focus is on driving positive change for organisations and her team, delivering solutions to business problems that create real world impact and value. Her vision is to make history for her clients.