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Matt Griffin

Chief Executive
Never before have strategic design practices been more important in helping businesses transform the way they operate, engage and grow.

With over 20 years' experience in the design and interactive media industries, Matt was an active participant in the formative years of the digital communications industry, gaining valuable experience with Deepend in London, before setting up Deepend in Australia in 2000.

Under his management, the Group has grown to include the brands; Deepend, Nomad, History Will Be Kind and How To Impact and Kobalt Systems. The businesses cover a breadth of consultancy, with a diverse and talented team of innovators, consultants, designers, technologists and communications experts.

An industry representative, Matt has been on many interactive panels and award juries both here and internationally including; the New York Clio Awards, the London International Advertising Awards (LIAA) and the Australian Writers and Australian Writers Art Directors Awards (AWARD).

He is an Executive Member of the International Academy of Digital Arts and Sciences (IADAS), sits on the Grand Jury for the Creative Standard Awards (CRESTA) and is the chair of the Australian Interactive Media Industry Association (AIMIA) awards.

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